Last Updated: 8th September 2025

1. Introduction
   This Privacy Policy explains how Lumora Media Ltd (“we”, “us”, “our”) collects, uses, and protects personal data when you register for our events, visit our website, receive email communications, or otherwise interact with us.
2. What Data We Collect
   We may collect the following personal information:

• Name
• Email address
• Job title
• Company name
• Phone number (if provided)
• Event attendance details

3. How We Use Your Data
   We collect your information to:

• Process and manage event registrations.
• Send event updates and relevant information.
• Conduct business-to-business (B2B) outreach and communications.
• Share delegate contact details with event sponsors (with consent).
• Improve our events and user experience.
• Comply with legal and regulatory requirements.

4. Lawful Basis for Processing Data
   We process personal data under the following lawful bases:

• Legitimate Interest: We may send B2B communications to individuals where we believe our events, services, or industry updates are relevant to their professional role. Recipients may opt out at any time.
• Consent: For event registrations, marketing updates, and sharing information with sponsors.
• Contractual Obligation: Where necessary for delivering services agreed upon with clients or sponsors.

5. Data Sharing & Third Parties
   We may share your contact details with event sponsors so they can provide relevant follow-up information. By registering for our events, you consent to this data sharing. We do not sell your data to third parties.
   We may also process business contact details for B2B email outreach based on legitimate interest. If you
   receive an email from us and do not wish to continue receiving communications, you may opt out at any time.

6. Data Storage & Security

• Personal data is stored securely on our protected systems.
• Access is restricted to authorised personnel only.
• We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, including maintaining business records, event analytics, and legal compliance. Where no specific retention period is required by law, we may retain data indefinitely unless you request its deletion.

7. Your Rights
   You have the right to:

• Access, correct, or delete your data.
• Withdraw consent for data sharing at any time.
• Opt out of B2B communications at any time by replying “Unsubscribe” or using the opt-out link provided in emails.
• Request a copy of the data we hold about you.
• File a complaint with the ICO if you believe we have misused your data.
  To exercise any of these rights, please contact us at oscar@shapefin.com

  Contact Information
  If you have any questions about this Privacy Policy, please contact us at: 
  Lumora Media Ltd
  Cornhills, West Meon, Hampshire, GU32 1LX
  oscar@shapefin.com